Tuesday, October 4, 2011
To paraphrase comedian Jeff Foxworthy, you might be a crappy marketer if you go to a class reunion and no one there knows that you published a second book almost a year ago. Opps, did I just describe moi? Yep, I attended a reunion (no, I'm not going to tell which one) over the weekend, and while many folks remembered that I was an author and even remembered my first book, not one knew that I had a second book out. Ouch! I mean, if friends don't know what you're doing, how do you expect the general public to know? And I swore I'd do a better job marketing Headwind than I did with Northern Cross. Maybe I should just swear.